How to sell at exhibitions According to the Center for Exhibit Industry Research, the majority of trade show attendees are decision-makers or influencers who are thinking about selling at trade shows.

Plan your follow-up strategy The optimal time to plan your follow-up strategy is before the trade fair starts. This way, you can achieve the desired results...

Promote your presence Remember that the best trade show planning will fail if no one knows you are there. It is estimated that almost...

Develop an effective presence The location and appearance of your stand will impact your success at a trade show. Use these tips to help you make the most of your...

Set clear objectives To get the most out of the time, money and energy you invest in a trade show, it is essential to decide what your objectives are.

The right choice Exhibiting at trade shows, exhibitions, congresses, fairs and other events gives you a unique sales opportunity that can be used to promote your products.