The importance of conception
Recent studies show that most visitors to an exhibition walk through the halls without following a particular strategy. It is therefore important to capture the visitor's attention during their visit. Visual signals and messages have proven to be effective.
However, as an exhibitor is rarely alone in an exhibition hall, all the know-how of a stand designer is needed to achieve this winning combination of striking texts, well used colours and well thought-out lighting.
The design of an exhibition stand must be put into a coherent context of:
|– Corporate design of the company||– Environment in the exhibition hall|
|– Exhibition concept (objectives & budget)||– Exhibition hall lighting|
Similarly, the functionality of the stand must fulfil the tasks you have defined:
|– Communication||– Hospitality||– Presentation|
|– Information||– Attention|
The design of a successful exhibition stand is therefore the result of teamwork. Designer and client must harmonise to achieve an optimal result. The designer needs complete information about your corporate design (typography, colours, style), your marketing and advertising activities, the planned stand animations... An efficient briefing always means saving time and money for both parties. Indeed, stand designers are highly trained professionals using state-of-the-art, and therefore expensive, equipment.
In addition, it is important to make sure that you do it on time. A stand built at short notice is always possible, but is generally more expensive and often not the best solution. If you have asked several stand designers for a quote, establish objective criteria, as the cheapest offer is not necessarily the best solution for you. Decide quickly on your implementation partner to enable efficient planning and inform the other bidders of your decision. Agree on a deadline for handing over the keys to your stand with the project manager. After the exhibition consider a debriefing meeting - this is the time for constructive criticism.